branding / marketing / communications / product development
Allied Domecq was the second largest global wine and spirits company until it sold itself to Beam Wine Estates and Pernod Ricard. It had significant investment and presence in the Napa Valley, and one of its highest profile brands was Mumm Napa.
Allied Domecq sought to expand Mumm Napa’s market share through greater appeal and acceptance with a growing audience of younger Champagne and sparkling wine drinkers. This required a new strategy, brand positioning, public relations, web site and collateral materials for a stronger, more appealing lifestyle message to capture increased sales during key seasons.
Allied Domecq sought to expand Mumm Napa’s market share through greater appeal and acceptance with a growing audience of younger Champagne and sparkling wine drinkers. This required a new strategy, brand positioning, public relations, web site and collateral materials for a stronger, more appealing lifestyle message to capture increased sales during key seasons.
A sparkling new direction
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Brand awareness uncorked
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Make contact
Let's talk about how I can be of service to your brand
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phone |
415.272.4454
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address |
330 Lowell Avenue
Mill Valley, CA 94941 |