branding / marketing / communications
Kauai Coffee was launched by Alexander & Baldwin to diversify their extensive agricultural holdings from sugar cane. Volcanic soil, abundant water, cool trade winds and advanced farming practices make for consistently high quality beans and a smooth, mild coffee that was not bitter like Kona. It is currently Hawaii’s largest coffee grower at 3,400 acres.
Alexander & Baldwin had an immediate need to transition away from trade and retail perception of the product as a commodity blended into much larger coffee brands. In the long term, they needed to attract a new crop of discerning consumers that desired premium coffee from Hawaii. The smooth, rich character of the product needed to tie into the unique location from which it was grown.
Alexander & Baldwin had an immediate need to transition away from trade and retail perception of the product as a commodity blended into much larger coffee brands. In the long term, they needed to attract a new crop of discerning consumers that desired premium coffee from Hawaii. The smooth, rich character of the product needed to tie into the unique location from which it was grown.
A unique sense of place
|
Would you like some coffee?
|
Make contact
|
phone |
415.272.4454
|
address |
330 Lowell Avenue
Mill Valley, CA 94941 |
Let's talk about how I can be of service to your brand