My services

I have over 15 years of experience helping brands get ahead of the competition. The companies I’ve worked with believe in my ability to create great products and tell their stories well to consumers. I do this by using thoughtful business ideas, intelligent project management processes, and a mindset to exceed expectations using a complete range of consulting services:

Brand Development

• Analysis and research coordination
• Strategic positioning
• Annual and long range brand and marketing plans
• Product positioning
• Brand launches
• Brand extensions
• Brand revitalizations
• Brand and corporate identity
• Naming and verbal branding

Direct Marketing Support

• Web marketing strategies
• Search Engine Marketing (SEM) programs
• Search Engine Optimization (SEO) programs
• Social media community management
• Web site and e-commerce creation and management
• Smart phone app development and management
• Video sharing and blogging 
• Customer loyalty programs

Public Relations Management

• PR agency negotiation and management
• PR communications planning and execution
• Trade and lifestyle PR strategies
• Media outreach programs
• Strategic partnerships
• Event sponsorships
• Product placement

Product Development

• Trend and market analysis
• Product strategy and planning
• Vendor sourcing 
• Product design management

Creative Services Management

• Brand marks and logos
• Copywriting and editing
• Brand and corporate identity standards
• Environmental graphics (signage, exhibits)
• Retail identity and environments
• Packaging development and design management
• Print, web and outdoor advertising 
• Print collateral 
• Point of sale programs
• Web site development
• Video creation