Santana Row

Challenge
Santana Row is a mixed-use urban environment in the Silicon Valley, with over 1,000 residents, restaurants and luxury retail.
Inspired by prestigious European and American mixed residential/shopping districts, Federal Realty Investment Trust (NYSE:FRT) created the ambitious 40 acre community in San Jose. They needed a world-class brand that would grow as an icon for main street living in Silicon Valley.
Santana Row is a mixed-use urban environment in the Silicon Valley, with over 1,000 residents, restaurants and luxury retail.
Inspired by prestigious European and American mixed residential/shopping districts, Federal Realty Investment Trust (NYSE:FRT) created the ambitious 40 acre community in San Jose. They needed a world-class brand that would grow as an icon for main street living in Silicon Valley.