My industry experience is diverse but approach is the same:
I am focused on your company's bottom line.
I start by using internal gatekeeper and external trade and consumer intelligence to determine why consumers use a brand’s products or services. This information leads to creating brand planning, strategies and marketing programs that are quantifiable and drive improved awareness, value and use of brands.
It can also lead to improving internal brand communications with staff, brand extensions and loyalty programs that can increase the return on investment in your company.
I have experience defining and executing new - and extending existing - brands into new product categories and consumers. I can also provide product development support for consumer goods such as wine, food and beverage, apparel and home products.